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fabrica

Content creation at scale

AI-supported systems

Content strategy

Modular toolkits

Content creation has become chaos.
You don’t need more creatives.
You need better systems.

© 2026 understood

understood.

fabrica

Content creation at scale

AI-supported systems

Content strategy

Modular toolkits

Content creation has become chaos.
You don’t need more creatives.
You need better systems.

© 2026 understood

Our clients

Our clients

(2025-2026)

Our clients

(2025-2026)

Projects.

Projects.

(2025-2026)

Different industries. One methodology. We’ve built and scaled content ecosystems for brands across diverse industries.

Every platform demands attention.

Budgets stretch thinner. AI tools multiply faster than your content calendar. Quality slips, messages fragment.

What once felt effortless now feels endless.

Why choose us

Why choose us

Why choose us

We create content machines that learn, adapt and perform.

No guessing. No creative fatigue.

Just smarter production, sharper direction, and systems that grow with you.

What we do

What we do

What we do

methods.

methods.

(4)

(4)

(4)

(001)

Discover

We scan your brand and map your growth opportunities.

Focus

Brand Identity

Value Proposition

Customer Journey

Trend research

Target Audience

Brand voice

Discover

(002)

Design

We build modular creative toolkits ready to scale.

Focus

Content strategy

Time

Analytics & reporting

Project Management

Design

(003)

Experiment

We test, learn, and adapt in real time.

Focus

A/B-Testing

Social Media

Content creation

Paid advertising

Search Engine Optimisation

Generative Engine Optimisation

4+

Experiment

(004)

Grow

We scale what performs across markets and channels.

Focus

Localisation

Cross-channel

Expand Regions

6+

Grow

(001)

Discover

We scan your brand and map your growth opportunities.

Focus

Brand Identity

Value Proposition

Customer Journey

Trend research

Target Audience

Brand voice

Discover

(002)

Design

We build modular creative toolkits ready to scale.

Focus

Content strategy

Time

Analytics & reporting

Project Management

Design

(003)

Experiment

We test, learn, and adapt in real time.

Focus

A/B-Testing

Social Media

Content creation

Paid advertising

Search Engine Optimisation

Generative Engine Optimisation

4+

Experiment

(004)

Grow

We scale what performs across markets and channels.

Focus

Localisation

Cross-channel

Expand Regions

6+

Grow

(001)

Discover

We scan your brand and map your growth opportunities.

Focus

Brand Identity

Value Proposition

Customer Journey

Trend research

Target Audience

Brand voice

Discover

(002)

Design

We build modular creative toolkits ready to scale.

Focus

Content strategy

Time

Analytics & reporting

Project Management

Design

(003)

Experiment

We test, learn, and adapt in real time.

Focus

A/B-Testing

Social Media

Content creation

Paid advertising

Search Engine Optimisation

Generative Engine Optimisation

4+

Experiment

(004)

Grow

We scale what performs across markets and channels.

Focus

Localisation

Cross-channel

Expand Regions

6+

Grow

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About us

About us

About us

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understood.

Three creative forces, one mission.

From Antwerp to Berlin, we bring together strategy, creativity, and technology under one name: UNDERSTOOD.

Uncanny

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Creative post & motion, crafted with precision.

Uncanny

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Creative post & motion, crafted with precision.

Uncanny

Team members in an office setting having a discussion, representing clear communication throughout the project process.

Creative post & motion, crafted with precision.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Full-service production that scales.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Full-service production that scales.

02

Documents and planning materials on a desk, representing customized solutions tailored to client needs.

Full-service production that scales.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Digital strategy and growth marketing that converts.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Digital strategy and growth marketing that converts.

03

Chart or graph showing pricing information, representing transparent pricing with no hidden fees.

Digital strategy and growth marketing that converts.

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Each project is designed to deliver sustainable, long-term value.

We build on principles, not assumptions.

We create data-driven, cost-efficient content systems designed for long-term growth.

AI supports the process where it adds value, never as a shortcut or a selling point.

Through rapid testing, precise localisation, and continuous optimisation, we deliver platforms that prioritise clarity, speed, and measurable performance over hype.

Through rapid testing, precise localisation, and continuous optimisation, we deliver platforms that prioritise clarity, speed, and measurable performance over hype.

Case study

Production / Strategy / Social Media

hedgren

hedgren

hedgren

Brand principles, audience expectations and performance goals aligned.

Brand principles, audience expectations and performance goals aligned.

Without compromise on brand integrity.

Without compromise on brand integrity.

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Dark gradiend background
Dark gradiend background

Reduced time-to-content:

Qualitative content in hours instead of weeks

Content output:

28 Visuals
4 Carrousels
2 Reels
8 captions
4 polls

0

Feedback rounds

Clear content frameworks mean a faster sign-off.

0
0
0

+230%

+230%

Content pieces /product

2

REELS

2

REELS

2

REELS

4

CARROUSELS

4

CARROUSELS

4

CARROUSELS

28

VISUALS

28

VISUALS

28

VISUALS

ONE WORKSHOP

WORKSHOP

ONE WORKSHOP

WORKSHOP

ONE WORKSHOP

WORKSHOP

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The faces behind the projects.

The faces behind the projects.

Be part of our mission

If you’re ready to create content at scale, we’d love to hear from you.

Great work is the result of focused collaboration.

We work closely with you to deliver outcomes that are clear, intentional, and effective.

Founder

10AM

Wim Cochet

"I am a creative artisan with over 20 years of experience in the audiovisual realm."

Founder

10AM

Wim Cochet

"I am a creative artisan with over 20 years of experience in the audiovisual realm."

Founder

10AM

Wim Cochet

"I am a creative artisan with over 20 years of experience in the audiovisual realm."

Founder

Business & Butter

Riccardo Straccia

"I am a Digtal Marketing consultant with over 20 years of experience."

Founder

Business & Butter

Riccardo Straccia

"I am a Digtal Marketing consultant with over 20 years of experience."

Founder

Business & Butter

Riccardo Straccia

"I am a Digtal Marketing consultant with over 20 years of experience."

Co-Founder

UNCANNY

Jeff Luyten

"My focus lies in translating complex ideas into visual campaigns and experiences."

Co-Founder

UNCANNY

Jeff Luyten

"My focus lies in translating complex ideas into visual campaigns and experiences."

Co-Founder

UNCANNY

Jeff Luyten

"My focus lies in translating complex ideas into visual campaigns and experiences."

Creative Director

UNCANNY

Philippe Hosselet

"I specialse in bringing concepts to life through motion, imagery and narrative."

Creative Director

UNCANNY

Philippe Hosselet

"I specialse in bringing concepts to life through motion, imagery and narrative."

Creative Director

UNCANNY

Philippe Hosselet

"I specialse in bringing concepts to life through motion, imagery and narrative."

understood.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 understood.studio

Let’s talk.

Tell us about your project.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

understood.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

understood.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2026 understood.studio

Let’s talk.

Tell us about your project.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.