Last updated:
28 January 2026
Introduction:
This policy explains how your personal data is handled by the Understood group. For the purposes of data protection law (including GDPR), the following entities act as Joint Controllers of your information:
Uncanny BV, Atealaan(HRT) 4/K, 2200 Herentals, Belgium (BE 0713.961.867)
10:AM BV, Kaasbrug 8, 2000 Antwerpen, Belgium (BE 0793.417.735)
Business & Butter UG, Rheinsberger Str. 76/77, 10115 Berlin, Germany (DE 344170304)
References to "we," "us," or "Understood" refer to these three entities collectively.
Data Collection:
We only collect data necessary to provide our services.
Identity & Contact: Name, email, and business details provided via our intake forms.
Technical Data: IP address and usage patterns collected via cookies to optimise site performance.
Commercial Data: Content volume, bottlenecks, and project goals shared during our audit process.
Purpose of Processing:
We use your data to:
Deliver services: Managing the audits, toolkits, and systems you commission.
Improve systems: Analysing site usage to refine the Understood experience.
Communicate: Sending project updates or relevant insights regarding AI workflows.
Joint Controller Arrangement:
We have internal agreements to ensure your data is protected across our Belgian and German operations.
Your Rights:
You have the right to access, rectify, or erase your data. You may also object to or restrict processing. Contact us at: hello(at)understood.studio.
